Following the unprecedented overhaul of AI and a slow-burning death of broadcast media, the world witnessed a dip in conscious efforts to make memorable mainstream media. Music videos in particular took an unfortunate backseat and the world forgot about them for a bit.
Before the creation of MTV in the 80s, music videos were merely a means of getting crowds to sing along and used as engines for promotional content. MTV was the first platform of its kind in its time to be solely dedicated to broadcasting music videos. It went onto revolutionise the music industry and recorded labels found a new avenue to promote the artists. This cultivated a culture of rich, meaningful music videos that were created to tell stories. It grew to be the entertaining culture we all knew and loved growing up. Music videos weren’t just mere short videos meant to promote an artist’s song, they formed a part of pop culture and influenced us. Like all stars though, they reached their golden ages where they burnt so bright in the 2010s. Bright apparel, action-packed choreography and explosive visuals gave us their memories to hold onto forever.
However, like a star always burns out, they inevitably lost the meaning and history they once held as more eyes detached from the screen on the wall and became plastered to the LED screens in the palms of their beholder’s hands. Less people read physically printed media and less people watched broadcast media in unison. Now while we can sit and reminisce about the good old days, it’s imperative that we don’t lose sight of the artists doing a great job at keeping the art alive. In the “girl like me” official music video PinkPantheress and her team have absolutely gone ballistic with the concept. I mostly love how the whole video’s movements and edits are synced to the beat of the song like a moving storybook and the meticulous selection of red white and blue to match the British flag reflecting her British identity. It’s little details like this that serve as a reminder to keep the art alive in spite of culture surrounding it seemingly fading you all the art.
Creativity is So Back
Following the unprecedented overhaul of AI and a slow-burning death of broadcast media, the world witnessed a dip in conscious efforts to make memorable mainstream media. Music videos in particular took an unfortunate backseat and the world forgot about them for a bit.
Before the creation of MTV in the 80s, music videos were merely a means of getting crowds to sing along and used as engines for promotional content. MTV was the first platform of its kind in its time to be solely dedicated to broadcasting music videos. It went onto revolutionise the music industry and recorded labels found a new avenue to promote the artists. This cultivated a culture of rich, meaningful music videos that were created to tell stories. It grew to be the entertaining culture we all knew and loved growing up. Music videos weren’t just mere short videos meant to promote an artist’s song, they formed a part of pop culture and influenced us. Like all stars though, they reached their golden ages where they burnt so bright in the 2010s. Bright apparel, action-packed choreography and explosive visuals gave us their memories to hold onto forever.
However, like a star always burns out, they inevitably lost the meaning and history they once held as more eyes detached from the screen on the wall and became plastered to the LED screens in the palms of their beholder’s hands. Less people read physically printed media and less people watched broadcast media in unison. Now while we can sit and reminisce about the good old days, it’s imperative that we don’t lose sight of the artists doing a great job at keeping the art alive. In the “girl like me” official music video PinkPantheress and her team have absolutely gone ballistic with the concept. I mostly love how the whole video’s movements and edits are synced to the beat of the song like a moving storybook and the meticulous selection of red white and blue to match the British flag reflecting her British identity. It’s little details like this that serve as a reminder to keep the art alive in spite of culture surrounding it seemingly fading you all the art.
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